Browsing by Subject "Marketing culture"
Now showing items 1-3 of 3
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Marketing culture and sales performance in privatised organisations in Uganda.
(2007)This study examines the relationship between Marketing Culture and Sales Performance in Privatized organizations in Uganda. It was a cross-sectional and correlation study. A quantitative and qualitative survey was ... -
Marketing culture, corporate image and business performance of insurance companies in Uganda
(2012)In recent years the services industry has witnessed increased emphasis on the cultivation of a culture which fosters the effective implementation of marketing programmes. This interest emanates from the belief that sound ... -
Marketing culture, values of owner managers, moral reasoning and survival of SMEs in Southern Highlands of Tanzania: a case study
(Makerere University, 2013-04)The purpose of this study was to examine the relationship between Marketing culture, Values of SME managers, Moral reasoning and Survival of SMEs in the Southern Highlands of Tanzania. A cross sectional survey design was ...