Browsing School of Business (SB) Collections by Subject "Airtel"
Now showing items 1-4 of 4
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Analysis of brand switching in the telecommunication industry: A case study of Uganda Telecom
(Makerere University, 2015-12)This study focused on the analysis of brand switching in the telecommunication industry using a case study of Uganda Telecom. The study was undertaken to examine factors that motivate brand switching, existing brand switching ... -
Analysis of customer loyalty in the telecom sector in Uganda: A case study of Airtel – Uganda.
(Makerere University, 2013-09)The study set out to analyze customer loyalty in the Telecom sector in Uganda with Airtel Uganda as the case study. The objectives were to gain insight into customer loyalty at Airtel Uganda, including identification of ... -
Effectiveness of Airtel in motivating its staff
(Makerere University, 2016-10)The purpose of this study was to evaluate the effectiveness of Airtel in motivating its staff. This was driven by the fact that motivation of employees is the foundation of quality service delivery to the company which ... -
An evaluation of mobile money services (MMS) in Uganda
(Makerere University, 2013-10)The study evaluated mobile money services to specifically establish why they have remained mere peer to peer money transfer platforms, yet they ought to reduce cash transactions and spur financial inclusion. The research ...