Browsing School of Business (SB) Collections by Subject "Branding"
Now showing items 1-1 of 1
Innovativeness, customer value, and the growth of SMEs in Uganda: a case of radio broadcast media in Kampala. (2009-11)The study examined the relationship between firm Innovativeness, Customer Value, Brand Equity, Brand Preference and the growth of FM radio broadcasting organizations in Uganda. Through a cross-sectional study, respondents ...