Browsing School of Business (SB) Collections by Subject "Business"
Now showing items 1-2 of 2
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Application of the Elements of Marketing Mix by Business Start-Ups during Incubation: A Case of Makerere University in Uganda
(Academic Journal, 2019-01)Firm incubation and marketing mix are not new concepts in the business world. They have been existing for decades and their meaning has been explained in real business sense. Despite being in existence for long, little is ... -
Ease of starting a business and poverty levels. A global comparative analysis before and during the covid-19 pandemic
(Makerere University, 2023-11)The study investigated the relationship between the Ease of starting a business and poverty levels before and during the COVID-19 pandemic. The study aimed at determining the relationship between the number of procedures ...