Browsing School of Business (SB) Collections by Subject "Business"
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Application of the Elements of Marketing Mix by Business Start-Ups during Incubation: A Case of Makerere University in Uganda (Academic Journal, 2019-01)Firm incubation and marketing mix are not new concepts in the business world. They have been existing for decades and their meaning has been explained in real business sense. Despite being in existence for long, little is ...