Browsing School of Business (SB) Collections by Subject "Competitive strategies"
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Competitive strategies adopted by pharmaceutical distribution firms in Kampala. A case of Nakawa division
(Makerere University, 2023-11)This study aimed to examine the competitive strategies adopted by pharmaceutical firms to distribute and sell their products in Kampala’s Nakawa Division. The study was premised on three objectives; To explore the different ... -
An evaluation of the competitive strategies used by not-for profit organizations: A case study of Infectious Diseases Institute
(Makerere University, 2018-10-08)The purpose of the study was to analyze competitive strategies employed by Infectious Diseases Institute (IDI) basing on the following objectives; to identify the competitive strategies implemented by Infectious Diseases ...