Browsing School of Business (SB) Collections by Subject "Customer centricity in financial institutions"
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Analysis of customer centricity in financial institutions: a case study of Stanbic Bank Uganda Limited
(Makerere University, 2023-09)The customer base of Stanbic Bank has been declining over the years in spite of the employing a Customer-centric model in delivery of financial services. The purpose of this study was to analyze customer centricity strategies ...