Browsing School of Business (SB) Collections by Subject "Customer retention"
Now showing items 1-4 of 4
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Assessment of the SME customer retention strategies at Stanbic bank Uganda ltd.
(Makerere University, 2022-12)Customer retention is an important component of banking strategy in today’s increasingly competitive environment. The purpose of the study is to assess the SME customer retention strategies at Stanbic Bank Uganda Ltd. The ... -
Customer care service as a strategy for customer retention: a case of Eram Uganda Ltd
(Makerere University, 2023-11)This study examined how customer care service is used as a strategy for customer retention at Eram Uganda LTD. The study was guided by three objectives: To examine how customer care service is used to retain customers, to ... -
Evaluation of the Effectiveness of Customer Retention Strategies at STABEX International Limited
(Makerere University, 2019-10-25)Customer retention is the maintenance of continuous trading relationships with customers over the long term. Fuel business in Uganda operate in a competition and thus the customers have options. It is notable that a lot ... -
Social customer relationship management, service quality and customer retention in the banking industry in Uganda; a case of UBA bank branches in Kampala district
(Makerere University, 2023-11)The study examined the effect of social customer relationship management and service quality dimensions on customer retention among commercial banks in Kampala district, A case study of UBA Uganda limited. Social customer ...