Browsing School of Business (SB) Collections by Subject "Product development"
Now showing items 1-2 of 2
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Evaluating new product development process in the banking industry : a case study of Bank of Africa
(Makerere University, 2019-11)New product development is one of the main factors in achieving and maintaining relevance in the financial industry. The life cycle of products is very short in contemporary financial business environment and it is getting ... -
Evaluating the effectiveness of the new product development process followed by Multitech Business School
(Makerere University, 2013-11)This study is to evaluate the effectiveness of the new product development process followed by Multitech Business School with a focus on idea generation, product development, market testing and commercialization. The study ...