Browsing School of Business (SB) Collections by Subject "Promotional strategies"
Now showing items 1-2 of 2
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Evaluating the Effectiveness of Promotional Strategies at Tropical Bank
(Makerere University, 2019-10-29)Promotional strategies are the means of attracting new and retaining existing customers. Organizations use various promotional strategies from time to time to grab greater market share which in turn leads to profit which ... -
Promotional strategies and sales performance in the banking industry: a case of Tropical bank
(Makerere University, 2022-12)Promotional strategies is one of the ways that organizations use to influence sales performance. The study specifically sought to evaluate the relationship between promotional strategies and sales performance at Tropical ...