Browsing School of Business (SB) Collections by Subject "Public relations"
Now showing items 1-2 of 2
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Assessing the use of social media by Ugandan universities: A case study of Makerere University Kampala
(Makerere University, 2014-09)Over the past six years, Social Media has grown in importance world over. With this growth it has become increasingly imperative that Universities use these new technologies in Marketing, Public Relations and Communication. ... -
Evaluating the Effectiveness of Promotional Strategies at Tropical Bank
(Makerere University, 2019-10-29)Promotional strategies are the means of attracting new and retaining existing customers. Organizations use various promotional strategies from time to time to grab greater market share which in turn leads to profit which ...