Browsing College of Agricultural and Environmental Sciences (CAES) by Title "Determinants of consumers choice and willingness to pay for quality beef"
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Determinants of consumers choice and willingness to pay for quality beef
(Makerere University, 2014-10)Understanding consumers‟ beef quality preference and willingness (WTP) to pay are pre-requisites to produce beef that meets consumers‟ eating satisfaction and increase beef demand. This study established the beef quality ...