Browsing College of Business and Management Sciences (CoBAMS) by Subject "Beverage consumers"
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Personal values, norms, situational factors and sustainable consumption behaviours of beverage consumers in Central Uganda
(Makerere University, 2024-06)Human consumption behaviours have significant adverse effects on the environment. Such challenges can be mitigated by adopting sustainable consumption behaviours. The study was anchored on the Value Belief Norm (VBN) and ...