Browsing College of Business and Management Sciences (CoBAMS) by Subject "Organizational support"
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Digital marketing capabilities and student enrolment in private secondary schools in Kampala district: the moderating role of organizational support
(Makerere University, 2024)This study examined the role of digital marketing capabilities in fostering student enrolment in private secondary schools in Kampala. The study was guided by two specific objectives, i.e., to establish the relationship ...