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Marketing culture and sales performance in privatised organisations in Uganda.
(2007)
This study examines the relationship between Marketing Culture and Sales Performance in Privatized organizations in Uganda. It was a cross-sectional and correlation study.
A quantitative and qualitative survey was ...
Market orientation, strategic ambidexterity and sales performance of Uganda’s financial services
(Makerere University, 2016)
This study sought to examine the relationship between market orientation, strategic ambidexterity and sales performance of Uganda's financial services. Existing research regarding how sales can be improved has concentrated ...
Analysis of petroleum firms’ performance: Market factors and the key factor drivers; a case study of selected petroleum firms in Uganda
(Makerere University, 2015-10)
The petroleum industry is very dynamic with a lot of competition and many market forces that dictate business performance especially in terms of sales. The purpose of this study was to analyze petroleum firms’ performance ...
Promotional strategies and sales performance in the banking industry: a case of Tropical bank
(Makerere University, 2022-12)
Promotional strategies is one of the ways that organizations use to influence sales performance. The study specifically sought to evaluate the relationship between promotional strategies and sales performance at Tropical ...