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Innovativeness, customer value, and the growth of SMES in Uganda
(2009)
The study examined the relationship between firm Innovativeness, Customer Value, Brand Equity, Brand Preference and the growth of FM radio broadcasting organizations in Uganda. Through a cross-sectional study, respondents ...
Innovativeness, customer value, and the growth of SMEs in Uganda: a case of radio broadcast media in Kampala.
(2009-11)
The study examined the relationship between firm Innovativeness, Customer Value, Brand Equity, Brand Preference and the growth of FM radio broadcasting organizations in Uganda. Through a cross-sectional study, respondents ...