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Marketing culture and sales performance in privatised organisations in Uganda.
(2007)
This study examines the relationship between Marketing Culture and Sales Performance in Privatized organizations in Uganda. It was a cross-sectional and correlation study.
A quantitative and qualitative survey was ...
Brand equity, switching costs, customer satisfaction and customer loyalty: A study among selected oil companies in Uganda
(Makerere University, 2009)
The purpose of this study sought to investigate the relationship between brand equity, customer satisfaction, switching costs and customer loyalty among commercial customers of several oil companies in Uganda. The methodology ...