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Market orientation, strategic ambidexterity and sales performance of Uganda’s financial services
(Makerere University, 2016)
This study sought to examine the relationship between market orientation, strategic ambidexterity and sales performance of Uganda's financial services. Existing research regarding how sales can be improved has concentrated ...
Analysis of petroleum firms’ performance: Market factors and the key factor drivers; a case study of selected petroleum firms in Uganda
(Makerere University, 2015-10)
The petroleum industry is very dynamic with a lot of competition and many market forces that dictate business performance especially in terms of sales. The purpose of this study was to analyze petroleum firms’ performance ...