Browsing College of Business and Management Sciences (CoBAMS) by Title "A comparative analysis of marketing strategies in commercial banks in Uganda: A case of Barclays Bank and Centenary Bank"
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A comparative analysis of marketing strategies in commercial banks in Uganda: A case of Barclays Bank and Centenary Bank
(Makerere University, 2017-01)The purpose of the study was to conduct a comparative analysis of marketing strategies employed by Barclays Bank and Centenary Bank Uganda. The study was motivated by the fact that marketing is the life blood for survival ...