Browsing College of Business and Management Sciences (CoBAMS) by Title "Brand image, self-concept, and consumer purchasing behaviours in the Ugandan Petroleum Industry"
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Brand image, self-concept, and consumer purchasing behaviours in the Ugandan Petroleum Industry
(Makerere University, 2012-10)The study looked at the effects of brand image, self-concept, and brand attachment on customer purchase behaviours in the Ugandan petroleum industry. It was conducted within the five divisions that make up Kampala district ...