Browsing College of Business and Management Sciences (CoBAMS) by Title "Key challenges of market segmentation: The case of Watat Konsults Uganda Limited"
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Key challenges of market segmentation: The case of Watat Konsults Uganda Limited
(Makerere University, 2015-09)Challenges of implementing market segmentation are either related to target marketing or execution of the marketing strategy. These challenges if ignored may impinge on the organization’s segmentation strategy hence embracing ...