Browsing College of Business and Management Sciences (CoBAMS) by Title "Social customer relationship management, service quality and customer retention in the banking industry in Uganda; a case of UBA bank branches in Kampala district"
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Social customer relationship management, service quality and customer retention in the banking industry in Uganda; a case of UBA bank branches in Kampala district
(Makerere University, 2023-11)The study examined the effect of social customer relationship management and service quality dimensions on customer retention among commercial banks in Kampala district, A case study of UBA Uganda limited. Social customer ...